The market was founded on the following principles:

• To make available produce grown or produced within a 30 mile radius of Wallingford

• To promote the benefits of locally produced food

• To work with other organisations to help and support the local economy

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"On a market stall people can try out their ideas and get their business booming without too much cost. It's great for our town centres too, bringing in fresh ideas and products, and preserving our nation's cultural heritage."

Mary Portas, author of

The Portas review: an independent review into the future of our high streets